AV System Business Fayetteville NC
AV System Business
Source: PRO AV Magazine
Publication date: March 1, 2006
By Tom Zind
In the spirit of the skilled tradesman, AV systems integration specialists pride themselves on what they know. The ability to stitch an AV solution together using a deep well of knowledge and versatile skills has served them well. Increasingly, however, technical smarts alone aren't enough to cut it in the changing AV systems business. While such expertise is clearly essential, who you know and how well you can market your know-how to decision makers is starting to rival it in importance. Of all the players integrators need to sidle up to, AV consultants are becoming among the most prized.
As projects grow more complex and costly, leading more owners to demand competitive bids, consultants are assuming a central role in ushering more projects from conception to completion (see sidebar on page 62). For integrators looking to snag some of this growing bid business, the path to success is likely to go through a consultant. First, however, integrators have to be on a consultant's radar. Given hundreds of integrators and a much smaller core of consultants, the challenge of getting on a consultant's Rolodex can appear formidable.
Consultants, however, say it's really very simple. The key, they say, is to consistently do good work, circulate in the consultant community, and acquaint firms with your company, its track record, and areas of expertise.
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