Digital Signage Asheville NC

It's time to stop talking about digital signage. What? Stop talking about one of the greatest new revenue opportunities in pro AV? Yes, because digital signage is so much more than, well, digital signage.

Audio Incorporated
(828) 251-5818
81 Broadway St # C
Asheville, NC
 
Presentation Services
(828) 252-6629
31 Woodfin St
Asheville, NC
 
Candler Satellite Systems
(828) 667-1693
Us 19-23 Hwy
Asheville, NC
 
Harmony Interiors
(828) 250-9800
201 Cumberland Ave
Asheville, NC
 
Audible Improvements
(828) 254-8306
76 Gertrude Pl
Asheville, NC
 
Circuit Electronics Repair
(828) 251-0810
740 Haywood Rd
Asheville, NC
 
Circuit City
(828) 299-0150
299 Swannanoa River Rd # C
Asheville, NC
 
Artech Electronics
(828) 253-4280
99 Broadway St
Asheville, NC
 
Underworld Games
(828) 254-3887
146 Tunnel Rd
Asheville, NC
 
Shipman Electronic Service
(828) 298-5453
6 Cisco Rd
Asheville, NC
 

Digital Signage

Provided By:

Source: PRO AV Magazine
Publication date: May 1, 2006

By Mark Mayfield

It's time to stop talking about digital signage. What? Stop talking about one of the greatest new revenue opportunities in pro AV? Yes, because digital signage is so much more than, well, digital signage. As any linguist will tell you, the language we use frames the context of our thinking, and when we say “digital signage,” we tend to think of the replacement of static signs with electronic ones.

But digital signage is just one application within a much greater pro AV opportunity that currently has no commonly accepted label and no market ownership. The main reason for such fragmentation is the lack of a clear, comprehensive definition of exactly what this opportunity presents.

Some labels come close to accurately conveying the broader context, such as “digital media networks” and “dynamic visual messaging.” The online media source known as aka.tv lists at least a dozen terms to describe it, with the definition “media networks outside the home with a commercial imperative.” But even this definition excludes non-commercial applications such as wayfinding systems, corporate communications networks, or house of worship applications.

One thing that's clear is that it's a perfect fit for pro AV systems integrators keeping up with AV/IT convergence and technology trends.

Click here to read full article from Pro AV Magazine