Digital Signage Camp Lejeune NC

It's time to stop talking about digital signage. What? Stop talking about one of the greatest new revenue opportunities in pro AV? Yes, because digital signage is so much more than, well, digital signage.

Southern Painting
(910) 617-3637
318 White Oak St
Jacksonville, NC
 
Furniture Fair Incorporated
(910) 455-9595
507 Bell Fork Rd
Jacksonville, NC
 
Freedom Stores Incorporated
(910) 355-2400
2153 Lejeune Blvd
Jacksonville, NC
 
Big Dog Wireless
(910) 346-9600
2618 Richlands Hwy
Jacksonville, NC
 
Rent-A-Center
(910) 989-0555
1146 Henderson Dr
Jacksonville, NC
 
Creative Sight & Sound
(910) 355-9100
845 Bell Fork Rd
Jacksonville, NC
 
S & L Communications
(910) 353-5317
1715 Country Club Rd Ste D
Jacksonville, NC
 
Audio Plus
(910) 455-6311
435 Western Blvd # A
Jacksonville, NC
 
Onslow Audio
(910) 353-8866
231 Western Blvd
Jacksonville, NC
 
ABC Phones
(910) 577-3222
233 Western Blvd Ste A
Jacksonville, NC
 

Digital Signage

Provided By:

Source: PRO AV Magazine
Publication date: May 1, 2006

By Mark Mayfield

It's time to stop talking about digital signage. What? Stop talking about one of the greatest new revenue opportunities in pro AV? Yes, because digital signage is so much more than, well, digital signage. As any linguist will tell you, the language we use frames the context of our thinking, and when we say “digital signage,” we tend to think of the replacement of static signs with electronic ones.

But digital signage is just one application within a much greater pro AV opportunity that currently has no commonly accepted label and no market ownership. The main reason for such fragmentation is the lack of a clear, comprehensive definition of exactly what this opportunity presents.

Some labels come close to accurately conveying the broader context, such as “digital media networks” and “dynamic visual messaging.” The online media source known as aka.tv lists at least a dozen terms to describe it, with the definition “media networks outside the home with a commercial imperative.” But even this definition excludes non-commercial applications such as wayfinding systems, corporate communications networks, or house of worship applications.

One thing that's clear is that it's a perfect fit for pro AV systems integrators keeping up with AV/IT convergence and technology trends.

Click here to read full article from Pro AV Magazine