Digital Signage Cary NC

It's time to stop talking about digital signage. What? Stop talking about one of the greatest new revenue opportunities in pro AV? Yes, because digital signage is so much more than, well, digital signage.

Advanced Audio Visual Systems
(919) 460-4778
116 Joanne Cir
Cary, NC
 
WA Brown Instruments Incorporated
(919) 460-1120
106 Fountain Brook Cir Ste C
Cary, NC
 
AV Zone
(919) 622-1927
590 E Chatham St
Cary, NC
 
King Video
(919) 460-1991
590 E Chatham St Ste 106
Cary, NC
 
Lg Electronics USA Incorporated
(919) 678-1115
1001 Winstead Dr
Cary, NC
 
Atkins Wiring Service
(919) 319-3904
813 Northampton Dr
Cary, NC
 
Best Buy
(919) 851-1868
237 Crossroads Blvd
Cary, NC
 
Dish Plus Dish Network
(919) 481-4844
126 Bruce Dr
Cary, NC
 
Ace Tv Service Center
(919) 467-9201
744 E Chatham St Ste D
Cary, NC
 
Av Integration
(919) 678-8290
1915 Evans Rd
Cary, NC
 

Digital Signage

Provided By:

Source: PRO AV Magazine
Publication date: May 1, 2006

By Mark Mayfield

It's time to stop talking about digital signage. What? Stop talking about one of the greatest new revenue opportunities in pro AV? Yes, because digital signage is so much more than, well, digital signage. As any linguist will tell you, the language we use frames the context of our thinking, and when we say “digital signage,” we tend to think of the replacement of static signs with electronic ones.

But digital signage is just one application within a much greater pro AV opportunity that currently has no commonly accepted label and no market ownership. The main reason for such fragmentation is the lack of a clear, comprehensive definition of exactly what this opportunity presents.

Some labels come close to accurately conveying the broader context, such as “digital media networks” and “dynamic visual messaging.” The online media source known as aka.tv lists at least a dozen terms to describe it, with the definition “media networks outside the home with a commercial imperative.” But even this definition excludes non-commercial applications such as wayfinding systems, corporate communications networks, or house of worship applications.

One thing that's clear is that it's a perfect fit for pro AV systems integrators keeping up with AV/IT convergence and technology trends.

Click here to read full article from Pro AV Magazine