Digital Signage Charlotte NC

It's time to stop talking about digital signage. What? Stop talking about one of the greatest new revenue opportunities in pro AV? Yes, because digital signage is so much more than, well, digital signage.

Presentation Services
(704) 343-2687
132 E Trade St
Charlotte, NC
 
Audio by Design
(704) 331-9484
228 E Kingston Ave
Charlotte, NC
 
Arrowood Tv & Video
(704) 375-6577
1800 Marguerite Ave
Charlotte, NC
 
XL Video
(704) 371-4950
307 East Blvd
Charlotte, NC
 
Luckey's Tv & Vcr Service
(704) 372-4652
2910 The Plz
Charlotte, NC
 
Smart Systems
(704) 398-0777
3924 Chesapeake Dr
Charlotte, NC
 
Kbk Electronics
(704) 379-0447
717 Atando Ave Ste P
Charlotte, NC
 
Murray Electronics Incorporated
(704) 525-0886
5106 South Blvd
Charlotte, NC
 
Radio Tv & Appliance Company
(704) 527-1986
3501 S Tryon St Ste E
Charlotte, NC
 
Quality Electronics
(704) 331-5342
301 S Mcdowell St
Charlotte, NC
 

Digital Signage

Provided By:

Source: PRO AV Magazine
Publication date: May 1, 2006

By Mark Mayfield

It's time to stop talking about digital signage. What? Stop talking about one of the greatest new revenue opportunities in pro AV? Yes, because digital signage is so much more than, well, digital signage. As any linguist will tell you, the language we use frames the context of our thinking, and when we say “digital signage,” we tend to think of the replacement of static signs with electronic ones.

But digital signage is just one application within a much greater pro AV opportunity that currently has no commonly accepted label and no market ownership. The main reason for such fragmentation is the lack of a clear, comprehensive definition of exactly what this opportunity presents.

Some labels come close to accurately conveying the broader context, such as “digital media networks” and “dynamic visual messaging.” The online media source known as aka.tv lists at least a dozen terms to describe it, with the definition “media networks outside the home with a commercial imperative.” But even this definition excludes non-commercial applications such as wayfinding systems, corporate communications networks, or house of worship applications.

One thing that's clear is that it's a perfect fit for pro AV systems integrators keeping up with AV/IT convergence and technology trends.

Click here to read full article from Pro AV Magazine