Digital Signage Concord NC

It's time to stop talking about digital signage. What? Stop talking about one of the greatest new revenue opportunities in pro AV? Yes, because digital signage is so much more than, well, digital signage.

Radio Shack
(704) 782-7600
160 Concord Commons Pl Sw # D1
Concord, NC
 
Music N More
(704) 782-6013
706 Church St N
Concord, NC
 
Global Electronics
(704) 793-9786
446 Mcgill Ave Nw
Concord, NC
 
Southern Star Electronics
(704) 782-9888
587 Wilshire Ave Sw
Concord, NC
 
Wolf Camera-Carolina Mall
(704) 782-6113
1480 Concord Pkwy N
Concord, NC
 
Eurotech Industries Incorporated
(704) 793-1307
Po Box 81
Concord, NC
 
Aarons Sales & Lease Ownership
(704) 788-2332
40 Branchview Dr Ne
Concord, NC
 
Mike's Tv Service
(704) 786-8779
272 Union St S
Concord, NC
 
Radio Shack
(704) 786-2316
1480 Concord Pkwy N Ste 95
Concord, NC
 
Freemans Car Stereo Video
(704) 786-0177
675 Concord Pkwy N
Concord, NC
 

Digital Signage

Provided By:

Source: PRO AV Magazine
Publication date: May 1, 2006

By Mark Mayfield

It's time to stop talking about digital signage. What? Stop talking about one of the greatest new revenue opportunities in pro AV? Yes, because digital signage is so much more than, well, digital signage. As any linguist will tell you, the language we use frames the context of our thinking, and when we say “digital signage,” we tend to think of the replacement of static signs with electronic ones.

But digital signage is just one application within a much greater pro AV opportunity that currently has no commonly accepted label and no market ownership. The main reason for such fragmentation is the lack of a clear, comprehensive definition of exactly what this opportunity presents.

Some labels come close to accurately conveying the broader context, such as “digital media networks” and “dynamic visual messaging.” The online media source known as aka.tv lists at least a dozen terms to describe it, with the definition “media networks outside the home with a commercial imperative.” But even this definition excludes non-commercial applications such as wayfinding systems, corporate communications networks, or house of worship applications.

One thing that's clear is that it's a perfect fit for pro AV systems integrators keeping up with AV/IT convergence and technology trends.

Click here to read full article from Pro AV Magazine