Digital Signage Durham NC

It's time to stop talking about digital signage. What? Stop talking about one of the greatest new revenue opportunities in pro AV? Yes, because digital signage is so much more than, well, digital signage.

Mobile Communications
(919) 477-9095
1003 Communication Dr
Durham, NC
 
Custom Cable Systems & Ntwrks
(919) 530-1888
600 E Main St # 200
Durham, NC
 
Sert Systems Incorporated
(919) 572-9605
2320 Presidential Dr
Durham, NC
 
Wolf Camera & Video
(919) 286-4336
1058 W Club Blvd
Durham, NC
 
Wirless Dimensions @ Northgate Mall
(919) 416-9192
1058 W Club Blvd Ste 42
Durham, NC
 
Tv Station W Tv D
(919) 687-2218
411 Liberty St
Durham, NC
 
Rent America
(919) 220-4252
2000 Avondale Dr Ste S
Durham, NC
 
Hipro Electronics CO Limited
(919) 547-7057
1000 Park Forty Plz Ste 300
Durham, NC
 
Chicony Electronics CO Incorporated
(919) 547-7262
1000 Park Forty Plz Ste 300
Durham, NC
 
Aarons Sales & Lease Ownership
(919) 680-3100
1100 N Miami Blvd # 501
Durham, NC
 

Digital Signage

Provided By:

Source: PRO AV Magazine
Publication date: May 1, 2006

By Mark Mayfield

It's time to stop talking about digital signage. What? Stop talking about one of the greatest new revenue opportunities in pro AV? Yes, because digital signage is so much more than, well, digital signage. As any linguist will tell you, the language we use frames the context of our thinking, and when we say “digital signage,” we tend to think of the replacement of static signs with electronic ones.

But digital signage is just one application within a much greater pro AV opportunity that currently has no commonly accepted label and no market ownership. The main reason for such fragmentation is the lack of a clear, comprehensive definition of exactly what this opportunity presents.

Some labels come close to accurately conveying the broader context, such as “digital media networks” and “dynamic visual messaging.” The online media source known as aka.tv lists at least a dozen terms to describe it, with the definition “media networks outside the home with a commercial imperative.” But even this definition excludes non-commercial applications such as wayfinding systems, corporate communications networks, or house of worship applications.

One thing that's clear is that it's a perfect fit for pro AV systems integrators keeping up with AV/IT convergence and technology trends.

Click here to read full article from Pro AV Magazine