Digital Signage Greenville NC

It's time to stop talking about digital signage. What? Stop talking about one of the greatest new revenue opportunities in pro AV? Yes, because digital signage is so much more than, well, digital signage.

HI Tech Electronics
(252) 756-9533
3460 Frog Level Rd
Greenville, NC
 
Showtime Stereo
(252) 355-7773
801 Greenville Blvd Se
Greenville, NC
 
Automation South Electronics
(252) 756-6029
1635 Trails End
Greenville, NC
 
Data Group Technologies
(252) 329-1382
2050 Eastgate Dr
Greenville, NC
 
Tracy's Tv Service
(252) 355-7246
2304 Charles Blvd
Greenville, NC
 
Alltel
(252) 931-0009
703 Greenville Blvd Se # G
Greenville, NC
 
Blue House Sound
(252) 758-9125
905 E 4th St
Greenville, NC
 
Data Group Technologies Dti
(252) 329-1382
2050 Eastgate Dr
Greenville, NC
 
Davis Home Electronic
(252) 355-0778
2714 Webb St
Greenville, NC
 
Radio Shack
(252) 756-3950
714 Greenville Blvd Se
Greenville, NC
 

Digital Signage

Provided By:

Source: PRO AV Magazine
Publication date: May 1, 2006

By Mark Mayfield

It's time to stop talking about digital signage. What? Stop talking about one of the greatest new revenue opportunities in pro AV? Yes, because digital signage is so much more than, well, digital signage. As any linguist will tell you, the language we use frames the context of our thinking, and when we say “digital signage,” we tend to think of the replacement of static signs with electronic ones.

But digital signage is just one application within a much greater pro AV opportunity that currently has no commonly accepted label and no market ownership. The main reason for such fragmentation is the lack of a clear, comprehensive definition of exactly what this opportunity presents.

Some labels come close to accurately conveying the broader context, such as “digital media networks” and “dynamic visual messaging.” The online media source known as aka.tv lists at least a dozen terms to describe it, with the definition “media networks outside the home with a commercial imperative.” But even this definition excludes non-commercial applications such as wayfinding systems, corporate communications networks, or house of worship applications.

One thing that's clear is that it's a perfect fit for pro AV systems integrators keeping up with AV/IT convergence and technology trends.

Click here to read full article from Pro AV Magazine