Digital Signage Hickory NC

It's time to stop talking about digital signage. What? Stop talking about one of the greatest new revenue opportunities in pro AV? Yes, because digital signage is so much more than, well, digital signage.

Cook Tv Service
(828) 327-4387
1824 8th Street Dr Ne
Hickory, NC
 
Precision Electronics Incorporated
(828) 327-2148
1048 Main Ave Nw
Hickory, NC
 
Clark-Powell Association
(828) 267-1311
338 1st Ave Sw
Hickory, NC
 
Anthony Britney
(828) 322-7977
124 9th Ave Se
Hickory, NC
 
Herrera Roberto
(828) 324-5414
2485 15th Ave Sw
Hickory, NC
 
Audio Visions
(828) 328-5222
211 Nc Highway 127 S # A
Hickory, NC
 
Msc Communications
(828) 328-5036
32nd Ave Sw
Hickory, NC
 
Data Drop Service LLC
(828) 328-5222
211 Nc Highway 127 S # A
Hickory, NC
 
Circuit City
(828) 323-8860
2104 Us Highway 70 Se
Hickory, NC
 
Waveseller
(828) 495-1420
10155 Nc Highway 127
Hickory, NC
 

Digital Signage

Provided By:

Source: PRO AV Magazine
Publication date: May 1, 2006

By Mark Mayfield

It's time to stop talking about digital signage. What? Stop talking about one of the greatest new revenue opportunities in pro AV? Yes, because digital signage is so much more than, well, digital signage. As any linguist will tell you, the language we use frames the context of our thinking, and when we say “digital signage,” we tend to think of the replacement of static signs with electronic ones.

But digital signage is just one application within a much greater pro AV opportunity that currently has no commonly accepted label and no market ownership. The main reason for such fragmentation is the lack of a clear, comprehensive definition of exactly what this opportunity presents.

Some labels come close to accurately conveying the broader context, such as “digital media networks” and “dynamic visual messaging.” The online media source known as aka.tv lists at least a dozen terms to describe it, with the definition “media networks outside the home with a commercial imperative.” But even this definition excludes non-commercial applications such as wayfinding systems, corporate communications networks, or house of worship applications.

One thing that's clear is that it's a perfect fit for pro AV systems integrators keeping up with AV/IT convergence and technology trends.

Click here to read full article from Pro AV Magazine