Digital Signage High Point NC

It's time to stop talking about digital signage. What? Stop talking about one of the greatest new revenue opportunities in pro AV? Yes, because digital signage is so much more than, well, digital signage.

Eastgate Electronic Center
(336) 887-2455
792 N Main St
High Point, NC
 
High Point Tv & Vcr Service
(336) 882-8859
1701 N Main St Ste F
High Point, NC
 
American Communications
(336) 454-0013
120 Westview Pl
High Point, NC
 
Circuit City
(336) 841-1280
1030 Mall Loop
High Point, NC
 
American Communication Sales
(336) 454-0033
274 Eastchester Dr
High Point, NC
 
Rent-A-Center
(336) 882-0111
800 S Main St
High Point, NC
 
Bestway Rent to Own
(336) 887-5671
1229 S Main St
High Point, NC
 
Charlie's Radio & Tv
(336) 885-8916
2411 S Main St # A
High Point, NC
 
North State Communications
(336) 886-3718
111 Hayden Pl
High Point, NC
 
W & Sdss Installers
(336) 889-2315
510 Birchwood Dr
High Point, NC
 

Digital Signage

Provided By:

Source: PRO AV Magazine
Publication date: May 1, 2006

By Mark Mayfield

It's time to stop talking about digital signage. What? Stop talking about one of the greatest new revenue opportunities in pro AV? Yes, because digital signage is so much more than, well, digital signage. As any linguist will tell you, the language we use frames the context of our thinking, and when we say “digital signage,” we tend to think of the replacement of static signs with electronic ones.

But digital signage is just one application within a much greater pro AV opportunity that currently has no commonly accepted label and no market ownership. The main reason for such fragmentation is the lack of a clear, comprehensive definition of exactly what this opportunity presents.

Some labels come close to accurately conveying the broader context, such as “digital media networks” and “dynamic visual messaging.” The online media source known as aka.tv lists at least a dozen terms to describe it, with the definition “media networks outside the home with a commercial imperative.” But even this definition excludes non-commercial applications such as wayfinding systems, corporate communications networks, or house of worship applications.

One thing that's clear is that it's a perfect fit for pro AV systems integrators keeping up with AV/IT convergence and technology trends.

Click here to read full article from Pro AV Magazine