Digital Signage Mooresville NC

It's time to stop talking about digital signage. What? Stop talking about one of the greatest new revenue opportunities in pro AV? Yes, because digital signage is so much more than, well, digital signage.

Custom Audio Video Works
(704) 660-0301
114 Eastbend Ct # 1
Mooresville, NC
 
Austin Whitman Mfg Group LLC
(704) 658-9617
508 Performance Rd
Mooresville, NC
 
Today's Audio Video
(704) 799-2209
3140 N Highway 16 # 103
Mooresville, NC
 
Audio Visual & Home Theater
(704) 658-0575
598a River Hwy
Mooresville, NC
 
Colortyme
(704) 663-1598
379 E Plaza Dr
Mooresville, NC
 
Aarons Sales & Lease Ownership
(704) 658-1330
457 E Plaza Dr
Mooresville, NC
 
Track Scan
(704) 662-3511
255 Raceway Dr
Mooresville, NC
 
Audio Video Handyman
(704) 660-1120
109 Runningdeer Dr
Mooresville, NC
 
Piedmont Industrial Electronic
(704) 664-7406
144 Sardis Rd
Mooresville, NC
 
Aaron's Rental Purchase
(704) 658-1330
457 E Plaza Dr
Mooresville, NC
 

Digital Signage

Provided By:

Source: PRO AV Magazine
Publication date: May 1, 2006

By Mark Mayfield

It's time to stop talking about digital signage. What? Stop talking about one of the greatest new revenue opportunities in pro AV? Yes, because digital signage is so much more than, well, digital signage. As any linguist will tell you, the language we use frames the context of our thinking, and when we say “digital signage,” we tend to think of the replacement of static signs with electronic ones.

But digital signage is just one application within a much greater pro AV opportunity that currently has no commonly accepted label and no market ownership. The main reason for such fragmentation is the lack of a clear, comprehensive definition of exactly what this opportunity presents.

Some labels come close to accurately conveying the broader context, such as “digital media networks” and “dynamic visual messaging.” The online media source known as aka.tv lists at least a dozen terms to describe it, with the definition “media networks outside the home with a commercial imperative.” But even this definition excludes non-commercial applications such as wayfinding systems, corporate communications networks, or house of worship applications.

One thing that's clear is that it's a perfect fit for pro AV systems integrators keeping up with AV/IT convergence and technology trends.

Click here to read full article from Pro AV Magazine