Digital Signage Raleigh NC

It's time to stop talking about digital signage. What? Stop talking about one of the greatest new revenue opportunities in pro AV? Yes, because digital signage is so much more than, well, digital signage.

Britt's Tv Service
(919) 833-5483
124 N Harrington St
Raleigh, NC
 
Butler Radio-Tv Service
(919) 832-6273
1455 Garner Rd
Raleigh, NC
 
Exar Corporation
(828) 225-7188
4208 Six Forks Rd Ste 220n
Raleigh, NC
 
Tv Ontario
(919) 856-1392
913 Culpepper Ln
Raleigh, NC
 
Audio Video Services
(919) 821-1776
1700 Glenwood Ave
Raleigh, NC
 
Swank Audio Visuals
(919) 862-0015
3415 Wake Forest Rd
Raleigh, NC
 
Sunrocketcoupons.com
(919) 838-4931
Po Box 6322
Raleigh, NC
 
Sei Electronics
(919) 850-9500
3261 Atlantic Ave Ste 213
Raleigh, NC
 
Capital Television Service
(919) 834-7834
2416 Crabtree Blvd
Raleigh, NC
 
Tv Man Electronic Repair
(919) 839-1725
310 Bledsoe Ave
Raleigh, NC
 

Digital Signage

Provided By:

Source: PRO AV Magazine
Publication date: May 1, 2006

By Mark Mayfield

It's time to stop talking about digital signage. What? Stop talking about one of the greatest new revenue opportunities in pro AV? Yes, because digital signage is so much more than, well, digital signage. As any linguist will tell you, the language we use frames the context of our thinking, and when we say “digital signage,” we tend to think of the replacement of static signs with electronic ones.

But digital signage is just one application within a much greater pro AV opportunity that currently has no commonly accepted label and no market ownership. The main reason for such fragmentation is the lack of a clear, comprehensive definition of exactly what this opportunity presents.

Some labels come close to accurately conveying the broader context, such as “digital media networks” and “dynamic visual messaging.” The online media source known as aka.tv lists at least a dozen terms to describe it, with the definition “media networks outside the home with a commercial imperative.” But even this definition excludes non-commercial applications such as wayfinding systems, corporate communications networks, or house of worship applications.

One thing that's clear is that it's a perfect fit for pro AV systems integrators keeping up with AV/IT convergence and technology trends.

Click here to read full article from Pro AV Magazine