Digital Signage Wilmington NC

It's time to stop talking about digital signage. What? Stop talking about one of the greatest new revenue opportunities in pro AV? Yes, because digital signage is so much more than, well, digital signage.

American Electrical Constr
(910) 815-3773
523 Hart St
Wilmington, NC
 
New-Tronics
(910) 799-2249
422 S College Rd
Wilmington, NC
 
Devones Radio & TV Service
(910) 343-8506
1013 N 4th St
Wilmington, NC
 
Audio Visual Service/Coastal
(910) 395-0045
301 N Green Meadows Dr Ste A2
Wilmington, NC
 
J P's on Stanley Rd
(910) 540-5297
1334 Stanley St
Wilmington, NC
 
Rent Way
(910) 251-8383
1925 Oleander Dr
Wilmington, NC
 
Hedquist Electronics
(910) 799-2270
4015 Oleander Dr
Wilmington, NC
 
E Tech Electronics
(910) 798-9211
4513 Franklin Ave
Wilmington, NC
 
Bayside Electric Supply Company Incorporated
(910) 251-8888
1815 Wooster St
Wilmington, NC
 
Coastal Carolina Audio Video
(910) 791-4662
1921 Tradd Ct Unit 19
Wilmington, NC
 

Digital Signage

Provided By:

Source: PRO AV Magazine
Publication date: May 1, 2006

By Mark Mayfield

It's time to stop talking about digital signage. What? Stop talking about one of the greatest new revenue opportunities in pro AV? Yes, because digital signage is so much more than, well, digital signage. As any linguist will tell you, the language we use frames the context of our thinking, and when we say “digital signage,” we tend to think of the replacement of static signs with electronic ones.

But digital signage is just one application within a much greater pro AV opportunity that currently has no commonly accepted label and no market ownership. The main reason for such fragmentation is the lack of a clear, comprehensive definition of exactly what this opportunity presents.

Some labels come close to accurately conveying the broader context, such as “digital media networks” and “dynamic visual messaging.” The online media source known as aka.tv lists at least a dozen terms to describe it, with the definition “media networks outside the home with a commercial imperative.” But even this definition excludes non-commercial applications such as wayfinding systems, corporate communications networks, or house of worship applications.

One thing that's clear is that it's a perfect fit for pro AV systems integrators keeping up with AV/IT convergence and technology trends.

Click here to read full article from Pro AV Magazine