Digital Signage Winston Salem NC

It's time to stop talking about digital signage. What? Stop talking about one of the greatest new revenue opportunities in pro AV? Yes, because digital signage is so much more than, well, digital signage.

Cash America Pawn
(336) 723-1234
2828 University Pkwy
Winston Salem, NC
 
Electronic Distributing Incorporated
(336) 723-1096
920 Brookstown Ave
Winston Salem, NC
 
Aaron's Rental Purchase
(336) 722-2220
1205 Silas Creek Pkwy
Winston Salem, NC
 
Town & Country Tv Service
(336) 765-3733
3327 Old Vineyard Rd
Winston Salem, NC
 
Custom Home Hifi
(336) 765-1855
365 Witt St
Winston Salem, NC
 
Venepan Sat & Electronics
(336) 703-9196
673 Peters Creek Pkwy
Winston Salem, NC
 
Electric Supply & Equipment CO Inc
(336) 759-2300
Winston Salem, NC
Services
Consumer Electronics Stores
Products
Electric Motors, Electric Supplies, Programmable Controls

Calimaster Sound Systems
(336) 760-9500
3500 Vest Mill Rd Ste 6
Winston Salem, NC
 
Audio Video One
(336) 774-1019
1447 Trade Mart Blvd
Winston Salem, NC
 
Aaron's Furniture
(336) 767-9990
3429 Ne Patterson Ave # A
Winston Salem, NC
 

Digital Signage

Provided By:

Source: PRO AV Magazine
Publication date: May 1, 2006

By Mark Mayfield

It's time to stop talking about digital signage. What? Stop talking about one of the greatest new revenue opportunities in pro AV? Yes, because digital signage is so much more than, well, digital signage. As any linguist will tell you, the language we use frames the context of our thinking, and when we say “digital signage,” we tend to think of the replacement of static signs with electronic ones.

But digital signage is just one application within a much greater pro AV opportunity that currently has no commonly accepted label and no market ownership. The main reason for such fragmentation is the lack of a clear, comprehensive definition of exactly what this opportunity presents.

Some labels come close to accurately conveying the broader context, such as “digital media networks” and “dynamic visual messaging.” The online media source known as aka.tv lists at least a dozen terms to describe it, with the definition “media networks outside the home with a commercial imperative.” But even this definition excludes non-commercial applications such as wayfinding systems, corporate communications networks, or house of worship applications.

One thing that's clear is that it's a perfect fit for pro AV systems integrators keeping up with AV/IT convergence and technology trends.

Click here to read full article from Pro AV Magazine