Optimizing Landing Pages Concord NC
Optimizing Landing Pages
Optimizing your Landing PageAuthor: CODANK WEB DESIGN
Employing smart web design when it comes to your landing pages can be difficult sometimes. After all, landing pages are there for many reasons. What’s most important about your landing page is that you establish who you are as a company and that you give them a call to action to enter your site. Lets talk about some ways I’ve found that your landing pages can be designed to get the most done.
The first objective of your landing page I mentioned was about establishing who you are as a company. Write a good headline at the top of the page and make sure it is well known whose web page they have landed on. This ensures that the potential customer experiences your name and your brand as soon as they land on that page. This is important as you want them to remember your company name from the first moment they experience your website. Also, depending on the specific use of the landing page, give the reader some peace of mind that when they move on, they’re going to be finding what they’re looking for.
Just as important is the call to action that you present to your visitors. This can be in the form of strategically placed navigation buttons, advertisements for current products or services, or just good copy that calls them to action. In the sales world, many times you only have one chance at pitching to a customer. The same goes for your landing page. You want this page to be designed in a way that your visitors are drawn in, interested, and compelled to move on with the sale or interest in a sale. All of this can be accomplished with words such as “Click Here to Try it Now”, or “Join Thousands of Happy Users” in conjunction with some appropriately large and noticeable buttons for them to click.
In conclusion, we should establish that landing pages are like no other page in your website design. This is not a home page by any means as it has a completely different objective. Remember that your landing page has absolutely no navigational structure and is only a means to point potential customers to your real digital storefront. So try using some smart web design when creating a landing page for your website and hopefully the customers will start pouring in. CODANK of Charlotte, NC can help you develop the pages that bring the right customers to your website. Call today for a free quote.
About CODANK Web Design of Charlotte CODANK is top rated Web Design firm, and Internet Marketing Experts located in Charlotte, NC. We are dedicated to provide the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. For more information, visit us at www.codank.com.
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