Sales Language Boone NC

Think about the way you sell and the way you present your product or service. How many times do you think you use the word we? Read the following article and you will get the answers.

Adapticom Inc
(919) 870-7401
8356 Six Forks Road # 103
Raleigh, NC
Services
Marketing Consultants, Computer Consultants, Computer Systems Consultants and Designers, Product Design and Development Consultants, Product Development and Marketing

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Cognition Inc
(704) 333-8838
1318 Central Ave Ste A10
Charlotte, NC

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Moonlight Creative Group
(704) 358-3777
1705 East Boulevard
Charlotte, NC
 
MLM Strategy Coach
(919) 665-0285
http://www.mlmstrategycoach.com
Holly Springs, NC
 
1st Position Marketing
(704) 243-8214
2008 Thorncrest Dr.
Waxhaw, NC
 
Proformance Logo Products & Apparel
(704) 525-9128
P.O. Box 481685
Charlotte, NC
 
Lyerly Agency, Inc
(704) 525-3937
4819 Park Road
Charlotte, NC
 
Fleishman-Hillard International Communications
(704) 556-2626
6000 Fairview Road
Charlotte, NC
 
Barnhardt, Day and Hines, Inc
(704) 786-7193
PO Box 163
Charlotte, NC
 
Build Energy Club
(704) 491-1968
843 Kings
concord, NC
 
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Sales Language

Think about the way you sell and the way you present your product or service. How many times do you think you use the word we? My bet is hundreds.

How many times should you use the word we? My answer is none.

Everything you do or say is in “we” format—especially if you have a marketing department. Does the customer care about you or themselves? Obvious answer. So why do you “we-we” all over them? They don’t care about you—unless you can help them.

The key in mastering any kind of sales is switching statements about you and how great you are and what you do, to statements about them, and how great they are and how they will produce more and profi t more from ownership of your product or service.

Here’s the secret: Take the word we and delete it. Delete it from your slides, your literature and especially from your sales presentation. You can use I but you can’t use we.

Here’s the power: When you stop using we, you have to substitute the word you or they and say things in terms of the customer. How they win, how they benefit, how they produce, how they profit, how they will be served and how they have peace of mind.
We is for selling. You is for buying.

Mandate for understanding: Go through your entire presentation, record it, listen to it actively, which means taking notes. Count the word we. I’ll bet there are plenty.

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