Sales Language Charlotte NC

Think about the way you sell and the way you present your product or service. How many times do you think you use the word we? Read the following article and you will get the answers.

Wray Ward
(704) 332-9071
900 Baxter Street
Charlotte, NC
 
Asterisk Creative, Inc.
(704) 334-6944
Asterisk Creative, Inc
Charlotte, NC
 
Eric Mower And Associates
(704) 375-0123
1001 Morehead Square Drive 5th Floor
Charlotte, NC
 
Crown Communications
(704) 376-3434
129 West Trade Street Suite 1600
Charlotte, NC
 
Advertising Photographers of America - Charlotte
(704) 335-0479
1402 Winnifred Street
Charlotte, NC
 
Carolina Quest Marketing
(704) 335-8212
PO Box 33513
Charlotte, NC
 
Hawkeye
(704) 344-7900
325 Arlington Avenue
Charlotte, NC
 
Ritz Marketing Inc
(704) 358-9202
512 Lexington Avenue
Charlotte, NC
 
Bright Yellow Jacket
(704) 707-4171
1018 East Boulevard
Charlotte, NC
 
Diverso Global Strategies
(704) 451-3978
1930 Abbott Street
Charlotte, NC
 

Sales Language

Think about the way you sell and the way you present your product or service. How many times do you think you use the word we? My bet is hundreds.

How many times should you use the word we? My answer is none.

Everything you do or say is in “we” format—especially if you have a marketing department. Does the customer care about you or themselves? Obvious answer. So why do you “we-we” all over them? They don’t care about you—unless you can help them.

The key in mastering any kind of sales is switching statements about you and how great you are and what you do, to statements about them, and how great they are and how they will produce more and profi t more from ownership of your product or service.

Here’s the secret: Take the word we and delete it. Delete it from your slides, your literature and especially from your sales presentation. You can use I but you can’t use we.

Here’s the power: When you stop using we, you have to substitute the word you or they and say things in terms of the customer. How they win, how they benefit, how they produce, how they profit, how they will be served and how they have peace of mind.
We is for selling. You is for buying.

Mandate for understanding: Go through your entire presentation, record it, listen to it actively, which means taking notes. Count the word we. I’ll bet there are plenty.

Click here to read the rest of the article at SuccessMagazine.com