Sales Language Concord NC

Think about the way you sell and the way you present your product or service. How many times do you think you use the word we? Read the following article and you will get the answers.

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708 Double Eagle Street
Charlotte, NC
 
Build Energy Club
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843 Kings
concord, NC
 
Cox Marketing Group
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12648 Headquarters Farm Rd
Charlotte, NC
 
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216 Stetson Dr
Charlotte, NC
 
Kreative Planning & Marketing, Inc.
(704) 547-0606
P.O. Box 562656
Charlotte, NC
 
Barnhardt, Day and Hines, Inc
(704) 786-7193
PO Box 163
Charlotte, NC
 
Jamieson Marketing LLC
(704) 455-1880
9449 Robinson Church Road
Charlotte, NC
 
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(704) 706-2670
8701 Mallard Creek Rd
Charlotte, NC
 
Complete Stone & Tile Services, Inc
(704) 599-6442
PO Box 561106
Charlotte, NC
 
GraphiCal Creations, Inc
(704) 888-8870
P.O. Box 850
Charlotte, NC
 

Sales Language

Think about the way you sell and the way you present your product or service. How many times do you think you use the word we? My bet is hundreds.

How many times should you use the word we? My answer is none.

Everything you do or say is in “we” format—especially if you have a marketing department. Does the customer care about you or themselves? Obvious answer. So why do you “we-we” all over them? They don’t care about you—unless you can help them.

The key in mastering any kind of sales is switching statements about you and how great you are and what you do, to statements about them, and how great they are and how they will produce more and profi t more from ownership of your product or service.

Here’s the secret: Take the word we and delete it. Delete it from your slides, your literature and especially from your sales presentation. You can use I but you can’t use we.

Here’s the power: When you stop using we, you have to substitute the word you or they and say things in terms of the customer. How they win, how they benefit, how they produce, how they profit, how they will be served and how they have peace of mind.
We is for selling. You is for buying.

Mandate for understanding: Go through your entire presentation, record it, listen to it actively, which means taking notes. Count the word we. I’ll bet there are plenty.

Click here to read the rest of the article at SuccessMagazine.com