Sales Language Mooresville NC

Think about the way you sell and the way you present your product or service. How many times do you think you use the word we? Read the following article and you will get the answers.

N2 Publishing of Charlotte
(704) 577-1414
10069 Meadow Crossing
Charlotte, NC
 
Planet Central Advertising
(704) 875-9028
13620 Reese Boulevard East Suite 120
Charlotte, NC
 
Adler Marketing Group
(704) 248-7622
7604 Birchwalk Drive
Huntersville, NC
 
SLD Unlimited Marketing/PR, Inc.
(704) 483-2941
2067 N. Highway 16
Denver, NC
 
LEADING EDGE Promotional Products
(704) 782-0968
708 Double Eagle Street
Charlotte, NC
 
Network Solutions
(704) 464-0350
14604 Reese Boulevard #240
Charlotte, NC
 
Blumenthal Qualitative Research
(704) 947-5490
8828 Oakham Street
Charlotte, NC
 
L. A. Management Company, LLC
(704) 560-6274
8131 Bay Pointe Drive
Charlotte, NC
 
Build Energy Club
(704) 491-1968
843 Kings
concord, NC
 
Absolute Direct Marketing
(704) 599-9063
216 Stetson Dr
Charlotte, NC
 

Sales Language

Think about the way you sell and the way you present your product or service. How many times do you think you use the word we? My bet is hundreds.

How many times should you use the word we? My answer is none.

Everything you do or say is in “we” format—especially if you have a marketing department. Does the customer care about you or themselves? Obvious answer. So why do you “we-we” all over them? They don’t care about you—unless you can help them.

The key in mastering any kind of sales is switching statements about you and how great you are and what you do, to statements about them, and how great they are and how they will produce more and profi t more from ownership of your product or service.

Here’s the secret: Take the word we and delete it. Delete it from your slides, your literature and especially from your sales presentation. You can use I but you can’t use we.

Here’s the power: When you stop using we, you have to substitute the word you or they and say things in terms of the customer. How they win, how they benefit, how they produce, how they profit, how they will be served and how they have peace of mind.
We is for selling. You is for buying.

Mandate for understanding: Go through your entire presentation, record it, listen to it actively, which means taking notes. Count the word we. I’ll bet there are plenty.

Click here to read the rest of the article at SuccessMagazine.com