Tips for Salespeople Greensboro NC

Whether or not the sales team follows the rules of the sales process, every company in Greensboro has a sales process in place as this is a prerequisite for a sales department. Even when you’re not sticking to the company’s sales process, sales executives follow some or other form of sales process. In every sales process there are a few well coordinated steps.

Dynamics Advertising Co. / Bilingual Job Fair
(336) 644-6705
3300 Battleground Avenue
Charlotte, NC
Career Solutions of North Carolina
(336) 478-2372
7800 Airport Center Drive
Greensboro, NC
Adapticom Inc
(919) 870-7401
8356 Six Forks Road # 103
Raleigh, NC
Marketing Consultants, Computer Consultants, Computer Systems Consultants and Designers, Product Design and Development Consultants, Product Development and Marketing

Data Provided by:
Lead Source Marketing
(704) 334-5323
9801 G Southern Pines Blvd.
Charlotte, NC
X-Factor Web Marketing
(828) 322-2690
333 2nd St. NW
Hickory, NC
Text-to-Art, Inc.
(336) 315-6407
5305 Broadmoor Place
Greensboro, NC
Patton Brand Strategy, LLC
(336) 643-3486
8603 Bromfield Rd.
Oak Ridge, NC
L B Marketing Services
(828) 687-1456
28 Coventry Woods Dr
Arden, NC

Data Provided by:
Cox Marketing Group
(704) 510-1323
12648 Headquarters Farm Rd
Charlotte, NC
M3 Studios-Meridian Marketing & Media
(704) 332-4810
1307 West Morehead Street
Charlotte, NC
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Tips for Salespeople

Provided By:

Author: Alice Shown

Whether or not the sales team follows the rules of the sales process, every company has a sales process in place as this is a prerequisite for a sales department. Even when you’re not sticking to the company’s sales process, sales executives follow some or other form of sales process. In every sales process there are a few well coordinated steps:

  1. Generating lead

  2. Qualifying prospects

  3. Sales presentation

  4. Handling objection

  5. Closing deal

  6. Referral sales

There are potential/confirmed customers at various levels of the sales process. Usually their number tapers off from lead generation to the final step of referral sales. If a hundred leads are generated it may lead to 20 qualified customers and three or four deals. If the sales person is talented enough or lucky, the number of qualified prospects and ultimately the deals may increase. Though there is no fixed method to predict the number of deals, this is a rough measure of leads to deals predictions. The Pareto principle of 80:20 works well here. Eighty percent of the leads qualify as prospects and eighty percent of the sales deals are generated by twenty percent of the qualified prospects. There may be a small percentage of difference here and there, but generally this is the rule.

The generation of leads, qualified prospects, deals, and referral sales is known as the sales pipeline. It is in the best interest of a sales person to have as much numbers as possible at every stage of the sales pipeline. This is the best way to maximize sales. The healthier the sales pipeline, the better the chance of achieving sales. It is the responsibility of the sales executive to maintain a robust sales pipeline. Here are the five steps how it can be done.

A strong Foundation through Good Lead Generation and Qualification

Explore all the expected sources for leads. Your company definitely creates leads by way of advertisements and publicity. Check if the lead data bank your office uses is up-to-date. You should have your own methods of lead generation too. Fresh leads can be obtained from the latest yellow pages, the Internet, networking, and referrals. There are some services like that have interested people signed up to receive newsletters and emails from sellers. You can probe for sales by sending newsletters (without spamming) to the listed people with

Apart from the expected sources, leads appear from unexpected quarters if a sales person keeps his eyes and ears open. If you are on your way out of the customer’s office after having concluded a deal there is no harm in stopping by and having a small talk with any of the office staff. Thank people from the organization that have helped you in reaching the right person and making a sale. Some of their friends or spouses may be running businesses and may have a requirement of your products. Usually as a sales person you will be in your elements after making a sale. This is the best time to explore more possibilities. If not immediately, the office staff may get interested in your product later after they see how it works in their office. They wouldn’t require any further proof of quality.

When it comes to qualifying prospects that provide a for sales should be qualified. Wisdom lies in grading qualified prospects and allotting time according to their importance. High caliber sales professionals spend more quality time with top prospects.

Be Creative in Contacting

Senior executives that have the power to take buying decisions do have hobbies and are often found in gyms, tennis clubs, resorts, and golf courses. They would be pleasantly surprised and appreciate it when you try to meet them there. Keep the meeting as brief as possible and only as a primer to a real official meeting. This is the time when they are in a relaxed mood and would give you a chance for a meeting or a demonstration. Also ascertain at what time is the senior executive in a relaxed mood while in the office. That’s the best time to schedule a meeting.

Probe and Talk about the Customer’s Need

When you have an audience with the potential customer, don’t bore him with the prattle about your product. Even if it’s the best product in the whole world it means little to him. You have to first explore the needs of the organization, understand the needs, and confirm the needs. Then you will have the attention of the customer when you describe how your product can cater to their requirements and all the positive points about your product will suddenly become matters of interest to him. Let the customer do the talking about the needs first.

Solid Presentation, Pleasant Objection Handling, and Swift Closing

Now this is your chance. You have come this far. Make the most of it by giving a solid presentation. The best way to do that is to pepper your presentation with humor. Be confident and assertive. Come prepared to handle objections and remove objections pleasantly. Most importantly know when to close the deal. Close the deal swiftly with correct timing.

Closing a Deal is Just the Beginning

Closing the deal is just the beginning of more sales from the customer (repeat orders) and referrals earned through them. Yes, referrals have to be earned. When you treat your customers well with the right service they may refer others voluntarily. They may come forward to refer others when you ask them. Many sales people overlook the opportunity for repeat or referral sales just by not asking.

Sales people can have a large number of leads, prospects, and customers if they follow the above five steps. The flow of leads and customers would be steady and the sales pipeline will be robust as well as fully functional.

About the Author:

The Sales Coaching Institute offers sales coaching program, productivity training & seminars for sales and sales management which helps sales professionals to reach new levels.

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