Tips to Attract Customers Boone NC

Understand who your customer in Boone really is — Know the mental real estate of today's customer. It’s likely your customer has certain fears, anxieties, perceptions and expectations about doing business at this particular time in the economy. You must learn those.

Appalachian State University SBTDC
(828) 262-2492
130 Poplar Grove Rd, PO Box 32114
Boone, NC
 
Western Carolina University Sub-Center, Asheville
(828) 251-6025
68 Patton Ave., Suite One
Asheville, NC
 
Appalachian-Foothills Region SBTDC
(828) 345-1110
905 Highway 321 NW Suite 354
Hickory, NC
 
Elizabeth City State University SBTDC
(252) 335-3247
204 Forsyth Building
Cullowhee, NC
 
North Carolina SBTDC
(828) 227-3504
204 Forsyth Building
Cullowhee, NC
 
Elizabeth City State University SBTDC
(252) 335-3247
1704 Weeksville Road ,P.O. Box 874
Elizabeth City, NC
 
East Carolina University
(252) 328-6157
300 East First Street, Willis Bldg.
Greenville, NC
 
North Carolina SBTDC
(919) 962-0389
1700 Martin Luther King Jr Blvd, Suite 115 CB# 1823
Chapel Hill, NC
 
NC A&T State University SBTDC
(336) 334-7005
2007 Yanceyville St., Ste. 300
Greensboro, NC
 
University of North Carolina at Pembroke
(910) 775-4007
COMtech Livermore Dr.
Pembroke, NC
 

Tips to Attract Customers

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Oh, the joy of customers! You need them. They are the life blood of your business. That’s obvious, but how do you mine out additional prospects who will convert into more customers?

Understand who your customer really is — Know the mental real estate of today’s customer. It’s likely your customer has certain fears, anxieties, perceptions and expectations about doing business at this particular time in the economy.  You must learn those.
Examining their mental real estate will allow you to know how to overcome those fears and deal with their perceptions. Their fears are very similar to other customers’ fears. Once you interview them about their perceptions, you can include resolutions in your future marketing and sales presentations.
 
Understand why your customer contracted with your company  — Ask, “I’m curious, why did you select our company to perform your work?” Don’t simply accept a standard answer from your customer. Dig a bit deeper to determine the real reason or reasons they selected your company.
Knowing the reasons your customers select your company can provide a basis for your future marketing programs.

Understand why your customer chose you  — Ask, “I’m curious, of all the sales representatives you spoke with, why did you select me?” You have specific traits, talents, skills and a persona that causes people to buy from you. It still remains true that people buy based on likeability, trust, credibility, respect and rapport.
The best place to find new customers is from your existing customers. The best way to get referrals is to demonstrate your genuine concern for your business and your customers with sincere questions that help you and help them. n

Paul Montelongo CGR, CSP will provide the keynote address at the 2010 Frame Building Expo, February 17-19 in Louisville, Ky. He is an international authority on sales motivation, as well as an author, syndicated columnist and construction industry insider. For more resources, articles and a free newsletter, visit his website

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