Tips to Attract Customers Cary NC

Understand who your customer in Cary really is — Know the mental real estate of today's customer. It’s likely your customer has certain fears, anxieties, perceptions and expectations about doing business at this particular time in the economy. You must learn those.

North Carolina State University, Capital Region
919-715-7373 ext. 627
5 West Hargett Street, Suite 600
Raleigh, NC
 
North Carolina SBTDC
(919) 962-0389
1700 Martin Luther King Jr Blvd, Suite 115 CB# 1823
Chapel Hill, NC
 
Lifecare Counseling And Coaching
(919) 851-1527
1215 Jones Franklin Rd
Raleigh, NC
 
Century Small Business Sltns
(919) 782-3366
5561 Mcneely Dr
Raleigh, NC
 
The Business Clinic Pllc
(919) 844-3201
7024 Trenton Ridge Ct
Raleigh, NC
 
North Carolina SBTDC
(919) 715-7272
5 West Hargett Street Suite 600
Raleigh, NC
 
Accounting Solutions For Small Business
(919) 462-6188
608 Austin Ave
Cary, NC
 
Market Your Purpose Coaching & Consulting
(919) 439-5228
3737 Glenwood Avenue Suite 100
Raleigh, NC
 
Alwon George Msw
(919) 781-1288
4821 Rembert Dr
Raleigh, NC
 
Acadia Northstar
(919) 954-7040
5029 Falls of Neuse RD
Raleigh, NC
 

Tips to Attract Customers

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Oh, the joy of customers! You need them. They are the life blood of your business. That’s obvious, but how do you mine out additional prospects who will convert into more customers?

Understand who your customer really is — Know the mental real estate of today’s customer. It’s likely your customer has certain fears, anxieties, perceptions and expectations about doing business at this particular time in the economy.  You must learn those.
Examining their mental real estate will allow you to know how to overcome those fears and deal with their perceptions. Their fears are very similar to other customers’ fears. Once you interview them about their perceptions, you can include resolutions in your future marketing and sales presentations.
 
Understand why your customer contracted with your company  — Ask, “I’m curious, why did you select our company to perform your work?” Don’t simply accept a standard answer from your customer. Dig a bit deeper to determine the real reason or reasons they selected your company.
Knowing the reasons your customers select your company can provide a basis for your future marketing programs.

Understand why your customer chose you  — Ask, “I’m curious, of all the sales representatives you spoke with, why did you select me?” You have specific traits, talents, skills and a persona that causes people to buy from you. It still remains true that people buy based on likeability, trust, credibility, respect and rapport.
The best place to find new customers is from your existing customers. The best way to get referrals is to demonstrate your genuine concern for your business and your customers with sincere questions that help you and help them. n

Paul Montelongo CGR, CSP will provide the keynote address at the 2010 Frame Building Expo, February 17-19 in Louisville, Ky. He is an international authority on sales motivation, as well as an author, syndicated columnist and construction industry insider. For more resources, articles and a free newsletter, visit his website

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