Tips to Attract Customers Greensboro NC

Understand who your customer in Greensboro really is — Know the mental real estate of today's customer. It’s likely your customer has certain fears, anxieties, perceptions and expectations about doing business at this particular time in the economy. You must learn those.

NC A&T State University SBTDC
(336) 334-7005
2007 Yanceyville St., Ste. 300
Greensboro, NC
 
C T Consulting
(336) 275-1478
501 S Edgeworth St
Greensboro, NC
 
Action Intl Business Coaching
(336) 286-4905
1 Sturbridge Ln
Greensboro, NC
 
Carolina Wireless Consultant
(336) 288-2522
7 Corporate Center Ct
Greensboro, NC
 
Cambridge Consulting
(336) 856-9809
3300 Battleground Ave
Greensboro, NC
 
Clark Consulting Inc
(336) 333-2050
300 S Elm St
Greensboro, NC
 
Coli Consulting Group LLC
(336) 378-9192
823 N Elm St
Greensboro, NC
 
Cost Analysts Inc
(336) 315-1150
604 Green Valley RD
Greensboro, NC
 
United Business Service LLC
(336) 378-1111
2223 N Church St
Greensboro, NC
 
Better Business Bureau
(336) 852-4240
3608 W Friendly Ave
Greensboro, NC
 

Tips to Attract Customers

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Oh, the joy of customers! You need them. They are the life blood of your business. That’s obvious, but how do you mine out additional prospects who will convert into more customers?

Understand who your customer really is — Know the mental real estate of today’s customer. It’s likely your customer has certain fears, anxieties, perceptions and expectations about doing business at this particular time in the economy.  You must learn those.
Examining their mental real estate will allow you to know how to overcome those fears and deal with their perceptions. Their fears are very similar to other customers’ fears. Once you interview them about their perceptions, you can include resolutions in your future marketing and sales presentations.
 
Understand why your customer contracted with your company  — Ask, “I’m curious, why did you select our company to perform your work?” Don’t simply accept a standard answer from your customer. Dig a bit deeper to determine the real reason or reasons they selected your company.
Knowing the reasons your customers select your company can provide a basis for your future marketing programs.

Understand why your customer chose you  — Ask, “I’m curious, of all the sales representatives you spoke with, why did you select me?” You have specific traits, talents, skills and a persona that causes people to buy from you. It still remains true that people buy based on likeability, trust, credibility, respect and rapport.
The best place to find new customers is from your existing customers. The best way to get referrals is to demonstrate your genuine concern for your business and your customers with sincere questions that help you and help them. n

Paul Montelongo CGR, CSP will provide the keynote address at the 2010 Frame Building Expo, February 17-19 in Louisville, Ky. He is an international authority on sales motivation, as well as an author, syndicated columnist and construction industry insider. For more resources, articles and a free newsletter, visit his website

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