Tips to Attract Customers Winston Salem NC

Understand who your customer in Winston Salem really is — Know the mental real estate of today's customer. It’s likely your customer has certain fears, anxieties, perceptions and expectations about doing business at this particular time in the economy. You must learn those.

Winston-Salem State University SBTDC
(336) 799-7340
301 N. Main St., 9th Floor, Suite 921A
Winston-Salem, NC
 
Better Business Bureau
(336) 725-8348
500 W 5th St
Winston-Salem, NC
 
Harrell Robert B and Associates
(336) 721-3322
203 S Stratford Rd
Winston-Salem, NC
 
Johnson West Associates
(336) 725-9465
245 N Hawthorne RD
Winston-Salem, NC
 
Estate & Retirement Consultants of The Carolinas
(336) 722-3236
380 Knollwood St
Winston-Salem, NC
 
Brogden Lucinda Consulting
(336) 245-2677
453 W End Blvd
Winston-Salem, NC
 
Forsyth Management Group Limited
(336) 712-4600
120 Charlois Blvd
Winston-Salem, NC
 
Leadership Performance Systems Inc
(336) 774-0330
250 Executive Park Blvd
Winston-Salem, NC
 
Fedora & Company
(336) 768-6727
4400 Silas Creek Pkwy
Winston-Salem, NC
 
Kiger & Associates
(336) 750-0101
1975 Beach St
Winston-Salem, NC
 

Tips to Attract Customers

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Oh, the joy of customers! You need them. They are the life blood of your business. That’s obvious, but how do you mine out additional prospects who will convert into more customers?

Understand who your customer really is — Know the mental real estate of today’s customer. It’s likely your customer has certain fears, anxieties, perceptions and expectations about doing business at this particular time in the economy.  You must learn those.
Examining their mental real estate will allow you to know how to overcome those fears and deal with their perceptions. Their fears are very similar to other customers’ fears. Once you interview them about their perceptions, you can include resolutions in your future marketing and sales presentations.
 
Understand why your customer contracted with your company  — Ask, “I’m curious, why did you select our company to perform your work?” Don’t simply accept a standard answer from your customer. Dig a bit deeper to determine the real reason or reasons they selected your company.
Knowing the reasons your customers select your company can provide a basis for your future marketing programs.

Understand why your customer chose you  — Ask, “I’m curious, of all the sales representatives you spoke with, why did you select me?” You have specific traits, talents, skills and a persona that causes people to buy from you. It still remains true that people buy based on likeability, trust, credibility, respect and rapport.
The best place to find new customers is from your existing customers. The best way to get referrals is to demonstrate your genuine concern for your business and your customers with sincere questions that help you and help them. n

Paul Montelongo CGR, CSP will provide the keynote address at the 2010 Frame Building Expo, February 17-19 in Louisville, Ky. He is an international authority on sales motivation, as well as an author, syndicated columnist and construction industry insider. For more resources, articles and a free newsletter, visit his website

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