Ways to Grow Your Business Boone NC

It can be difficult enough to grow, expand and maintain a healthy business in a strong economy. When the market turns sour, it can spell disaster for the small business owner conscious of cost. Here are three simple steps you can take to keep your business expanding, even when the going (or growing, in this case) gets tough.

Appalachian State University SBTDC
(828) 262-2492
130 Poplar Grove Rd, PO Box 32114
Boone, NC
 
North Carolina SBTDC
(828) 227-3504
204 Forsyth Building
Cullowhee, NC
 
Elizabeth City State University SBTDC
(252) 335-3247
204 Forsyth Building
Cullowhee, NC
 
Winston-Salem State University SBTDC
(336) 799-7340
301 N. Main St., 9th Floor, Suite 921A
Winston-Salem, NC
 
Fayetteville State Univ. Cape Fear Region SBTDC
(910) 672-1727
1200 Murchinson Rd., Suite 6
Fayetteville, NC
 
University of North Carolina at Wilmington, SE
(910) 962-3744
601 South College Rd
Wilmington, NC
 
North Carolina SBTDC
(919) 962-0389
1700 Martin Luther King Jr Blvd, Suite 115 CB# 1823
Chapel Hill, NC
 
East Carolina University
(252) 328-6157
300 East First Street, Willis Bldg.
Greenville, NC
 
Appalachian State University SBTDC
(828) 262-2492
130 Poplar Grove Rd, PO Box 32114
Boone, NC
 
North Carolina SBTDC
(919) 715-7272
5 West Hargett Street Suite 600
Raleigh, NC
 

Ways to Grow Your Business

It can be difficult enough to grow, expand and maintain a healthy business in a strong economy. When the market turns sour, it can spell disaster for the small business owner conscious of cost. Here are three simple steps you can take to keep your business expanding, even when the going (or growing, in this case) gets tough.

1. Reward Customer Loyalty. When looking to branch out, focus on your existing customers-they already know and trust you. The truth is that it's easier and far cheaper to increase business from existing clientele than to rope in new prospects. Offer your loyal customers new or additional products and services relating to an existing offer-then reward that same trust and loyalty by offering these services at a reduced rate. Also, consider offering discounts on existing services for the referral of new business prospects, in lieu of additional incentives.

2. Get More Bang from Your (Marketing) Buck. If you're aiming to keep your sales soaring without significantly increasing your advertising expense, buckle down when it comes to negotiating without advertisers. Remember that economic downturns affect advertisers substantially too. Use this downswing to your advantage and agree on a fair, yet discounted price. If the price is set in stone, you might request a larger ad for the same money.

3. Good Publicity on the Cheap. Strike out and launch your own PR agency in the interest of your existing business.

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