Ways to Grow Your Business Durham NC

It can be difficult enough to grow, expand and maintain a healthy business in a strong economy. When the market turns sour, it can spell disaster for the small business owner conscious of cost. Here are three simple steps you can take to keep your business expanding, even when the going (or growing, in this case) gets tough.

North Carolina SBTDC
(919) 962-0389
1700 Martin Luther King Jr Blvd, Suite 115 CB# 1823
Chapel Hill, NC
 
Great Expectations Christian Life Coaching
(919) 620-0472
PO Box 71382
Durham, NC
 
Fall Enterprises
(919) 401-3474
3418 Cambridge RD
Durham, NC
 
Ajilon Consulting
(919) 941-5888
4222 Emperor Blvd
Durham, NC
 
Catalysta Partners
(919) 484-0370
1822 E Nc Highway 54
Durham, NC
 
Minority Business Development Center
(919) 682-5515
114 W Parrish St
Durham, NC
 
Mailing Service
(919) 471-1000
3314A Guess Rd
Durham, NC
 
Carol Obrien Associates
(919) 403-2500
3211 Shannon Rd
Durham, NC
 
Clarkston Consulting Group
(919) 484-4400
1007 Slater Rd
Durham, NC
 
Council for Entrepreneurial Development
(919) 549-7500
100 Capitola Dr
Durham, NC
 

Ways to Grow Your Business

It can be difficult enough to grow, expand and maintain a healthy business in a strong economy. When the market turns sour, it can spell disaster for the small business owner conscious of cost. Here are three simple steps you can take to keep your business expanding, even when the going (or growing, in this case) gets tough.

1. Reward Customer Loyalty. When looking to branch out, focus on your existing customers-they already know and trust you. The truth is that it's easier and far cheaper to increase business from existing clientele than to rope in new prospects. Offer your loyal customers new or additional products and services relating to an existing offer-then reward that same trust and loyalty by offering these services at a reduced rate. Also, consider offering discounts on existing services for the referral of new business prospects, in lieu of additional incentives.

2. Get More Bang from Your (Marketing) Buck. If you're aiming to keep your sales soaring without significantly increasing your advertising expense, buckle down when it comes to negotiating without advertisers. Remember that economic downturns affect advertisers substantially too. Use this downswing to your advantage and agree on a fair, yet discounted price. If the price is set in stone, you might request a larger ad for the same money.

3. Good Publicity on the Cheap. Strike out and launch your own PR agency in the interest of your existing business.

Click here to read the rest of the article at SuccessMagazine.com